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Building An Objectives Framework
 An Objectives Framework is a collection of specific goals that are interrelated to one another and together form a "strategy map" of what the partners will accomplish together. It is a planning, communications and management tool. It includes the strategic (primary) objective the partnership desires to achieve (e.g. an expanded market territory, a new product development, an increased profit margin), and the intermediate or "stepping stone" objectives to get there and the performance indicators which tell us how well our results are working and if we need to realign our tasks. The Objectives Framework also conveys the cause and effect (stepping stone) linkages between the intermediate objectives and the top level strategic objective. Typically it is laid out in graphic form supplemented by a narrative. We call it a strategy map. You may call it a success map. Involve Customers, Partners and Stakeholders: Your customers, stakeholders, and partners will play an important role in performance monitoring. As such, their participation deserves special mention as a guiding principal. Where appropriate, you should: Include stakeholders when developing Objective Frameworks and Performance Monitoring Plans and collecting, interpreting, and sharing information and experience Communicate alliance Objectives Framework performance indicators to all relevant employees and explain how their performance feeds into the performance indicators to communicate progress Encourage all partners to use common definitions and descriptors of performance indicators Consider the special information needs of each partner. Wherever feasible, integrate your alliance performance monitoring and evaluation activities to align with internal processes each partner can reuse Help partners develop their own performance monitoring and evaluation capacity if they are lacking this capability Consider the financial and technical assistance resources needed to ensure stakeholder participation in performance monitoring and evaluation
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